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Tuesday, 2 July 2013

OPRAH WINFREY RETURNS AS THE MOST POWERFUL CELEB

Oprah is back on the block as the most influential celebrity against all odds. Even without her eponymous daytime talk show, Winfrey made an estimated $77 million between June 2012 and June 2013, down from last year’s $165 million. While she wasn’t the highest earner on our list, her money, mixed with strong fame scores in metrics like press mentions and social networking power, pushed her to the top.

Winfrey remains a powerful force in Hollywood. Her Oprah Winfrey Network, once a drifting cable outpost that lost an estimated $330 million for parent company Discovery between 2008 and the end of 2012, is now a smoothish-running media machine that could turn a profit by the end of 2013.

She leads a female-dominated top 10 that includes Lady Gaga, Beyonce, Madonna, Taylor Swift and Ellen DeGeneres.

Unlike most FORBES lists, which are based on earnings or net worth, our annual Celebrity 100 takes a stab at measuring that most ephemeral of riches: fame. Yes, they factor in celebrity earnings over the last 12 months, but they also tally how often each celebrity is mentioned in print and on TV, and gauge the strength of their Internet presence and how they’re viewed by a critical constituency: American consumers.

This year FORBES added a marketability score (1-100) for each celebrity that was developed by Encino, Calif.-based market research firm E-Poll, based on opinion polling about 46 different attributes for 6,600 different celebrities.

For social networking strength, they  worked with another new partner, Starcount, a Singapore-based company that measures impact across 11 social media platforms including Facebook, Twitter, YouTube and Google +. Each celebrity’s Starcount number gives a sense of how popular he or she is on the Internet.

Top Ten of 100
Oprah Winfrey - F
Lady Gaga - F
Steven Spielberg - M
Beyonce - F
Madonna - F
Taylor Swift - F
Bon Jovi - M
Roger Federer - M
Justin Bieber - M
Ellen Degeneres - F

Common guys, time to step in, step up, whatever!!!

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